Shopping.com lowers CPC prices
I got an email the other day from shopping.com stating some category CPC prices were dropping. This actually took place on March 1. It looks like 200 categories or so will be affected. I took a quick glance through the new rate card and saw drops ranging from $.10 to $40.
If your not already listed, now is a great time to get your products up there. It will be interesting to see if other shopping engines follow suit. Advertisers are cutting back these days and shopping engines can be more difficult to track than Google or Yahoo PPC. Are shopping engines on your chopping block? They shouldn’t be.
Here is a list of some popular CPC discounts as stated in the email:
- Electronics are discounted from $0.10 to $0.40
- Computers are discounted from $0.10 to $0.40
- Home & Garden are discounted from $0.05 to $0.10
- Jewelry & Watches are discounted from $0.10 to $0.25
- Kids & Family are discounted by $0.05
If your new to shopping engines check out some other posts like creating tab-delimited feeds for your products.
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